Shared by:oxx78
Written by Susan M. Weinschenk
Format(s): PDF
Language: English
If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know
the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores
both the foundational and the latest research in the psychology of the conscious mind and applies it to design.
What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision?
How much information is too much at one time? How do you motivate people to continue on to the next step?
What line length should you use if you want people to read text on or offline? What about color? Imagery?
Does font type really matter? These are just a few of the questions that the book answers.
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