Shared by:oxx78
Susan Gunelius (Author)
With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, Playboy has grown to become one of most well known brands in the world, and Hefner remains the face of the brand and the ultimate brand champion.
Susan Gunelius uncovers how a brand associated with sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. For over 50 years, Hugh Hefner has lived the Playboy brand promise, and Playboy has become one of the most recognized brands in the world. It's a fascinating story of determination, dedication and belief in a product. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
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| Info Hash: | f768aa94cf576a3ab949733af4368c3ce93a6d00 |
| Creation Date: | Sat, 26 Mar 2011 18:35:25 -0400 |
| This is a Multifile Torrent | |
| Building Brand Value the Playboy Way [2009].pdf 10.44 MBs | |
| Torrent Downloaded from Demonoid.me.txt 46 Bytes | |
| Combined File Size: | 10.44 MBs |
| Piece Size: | 64 KBs |
| Comment: | Building Brand Value the Playboy Way [2009] eBook Updated by theebooksbay.com |
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