Shared by:oxx78
Richard Lynch (Author)
* A Student CD Rom contains an extended case study introducing the subject of strategy.
* Learning Outcomes, Key Strategic Principles and Chapter Summaries give a clear idea of what’s expected to be understood by students for each chapter, while end of chapter questions and Multiple Choice quizzes on the Companion Website help students to recap and check that they have understood.
* Critical Reflections and Strategic Project boxes encourage debate and updated References, Further Reading and live Web Links on the Companion Website and help students to investigate topics further.
* A full Glossary is supplied both in the book and on the Website.
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