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The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Gary Armstrong, Philip Kotler
736 pages
March 9, 2007
Language: English
ISBN-10: 0132390027
ISBN-13: 978-0132390026
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| Creation Date: | Wed, 17 Feb 2010 12:06:39 +0800 |
| This is a Multifile Torrent | |
| Principles of Marketing, 12th Edition 2008.pdf 213.25 MBs | |
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| Comment: | Principles of Marketing, 12th Edition 2008 Updated by www.theebooksbay.com |
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February 25th, 2010 at 3:34 am
need to down load marketing book
July 24th, 2010 at 5:59 pm
Hey its very important for me because i am in learing period of MBA
September 9th, 2010 at 10:04 am
I need this book because i am working in an advertising agency
October 31st, 2010 at 6:21 pm
MBA also
May 1st, 2011 at 9:48 am
Guys, greetings. Please give me some seeds. I urgently needs this book to download.
May 5th, 2011 at 7:28 pm
Will seed happily but I haven’t downloaded yet. I’ve been stuck on 0% for about an hour now. Someone pleeaase seed!
May 5th, 2011 at 7:33 pm
I found the second edition of this book online. Theres no option to download it though so you have to view it on their shitty servers http://asaha.com/download/zNTc4MzE- hope this helps
May 5th, 2011 at 7:36 pm
Sorry to post 3 times, but actually if you view the pdf, then right-click the link at the top that says ‘Click here for direct downloading’ and click ‘Save link as’ (or something similar) to save the pdf onto your hard-drive
August 18th, 2015 at 10:48 pm
You can download 14th Edition here:
https://vinsontech.files.wordpress.com/2012/04/principles_of_marketing_2814th_edition29.pdf
To download, right-click the page and click ‘Save As’ and then open with Adobe Acrobat Reader DC.
Hope this helps.