Shared by:kevinwang
Vanessa Fox (Author)
Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.
But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.
Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.
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| Info Hash: | 35e59d41105629cfe1596a52eeef5fe53e5a9e57 |
| Creation Date: | Wed, 16 Feb 2011 05:36:48 -0500 |
| This is a Multifile Torrent | |
| Marketing in the Age of Google~Your Online Strategy is Your Business Strategy [2010].pdf 5.38 MBs | |
| Torrent Downloaded from Demonoid.me.txt 46 Bytes | |
| Combined File Size: | 5.38 MBs |
| Piece Size: | 64 KBs |
| Comment: | Marketing in the Age of Google [2010] eBook Updated by theebooksbay.com |
| Torrent Encoding: | UTF-8 |
| Seeds: | 78 |
| Peers: | 5 |
| Completed Downloads: | 390 |
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