Shared by:kevinwang
Philip Kotler (Author)
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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| Creation Date: | Sun, 20 Feb 2011 18:15:49 -0500 |
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| marketing management 12th edition (12e) by kotler and keller.pdf 94.09 MBs | |
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