Shared by:lingqeq
Philip Kotler (Author), Kevin Lane Keller (Author)
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
816 pages
Publisher: Prentice Hall; 12 edition (January 1, 2006)
Language: English
ISBN-10: 0131457578
ISBN-13: 978-0131457577
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January 27th, 2011 at 7:54 am
thanks