Shared by:oxx78
Written by Ruth Brandon
Edition: 2011
Format(s): PDF
Language: English
Starred Review. With wonderful attention to detail and real affection for her subjects, Brandon tells the story of Helena Rubinstein (1870–1965), a Polish Jew from a poor family with a small salon in Australia, who became the first woman tycoon and self-made millionaire. Her timing was excellent: she struck at the moment when decent women, for the first time, were allowing themselves makeup and were willing to shop for it publicly. At the same time, a young French chemist named Eugène Schueller (1881–1957) was making his name in hair dyes (and later collaborating with the Nazis); it was his company, L'Oreal, that swallowed Rubinstein's business. The descriptions of Schueller's political scandals are fascinating, but the story shines when Brandon returns to Rubinstein, a stubborn, spirited woman who responded to a luxury Park Avenue apartment's "No Jews" policy by buying the entire building, and who calmly thwarted robbers in her home at the age of 91. A clearheaded discussion of current beauty standards, vanity, and the gender politics of the modern cosmetic industry rounds out this lively history of the founding of the beauty business as we know it.
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| Creation Date: | Sat, 28 May 2011 03:24:13 -0400 |
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| Ugly Beauty~Helena Rubinstein, L'Oreal, and the Blemished History of Looking Good [2011].epub 1.86 MBs | |
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| Comment: | Ugly Beauty: Helena Rubinstein, L'Oreal, and the Blemished History of Looking Good [2011] eBook Updated by theebooksbay.com |
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